Medium Selection: Focus on non-digital media like print ads, billboards, and flyers.

For “Olive,” a print magazine ad and a billboard design are perfect to reach a local audience.

 

Approach: Both print ads and billboards will highlight the chemical-free, natural beauty of the products. The emphasis will be on organic and eco-friendly elements, aligning with the brand's values.

 

Layouts, Design, and Colors

 

Print Ad Layout:

Visual Focus: Feature product images (shampoo, skincare) with clean, simple visuals.

Headline: “Pure. Simple. Natural. Welcome to Olive.”

Body Text: A brief description of the products, highlighting their chemical-free nature.

Call to Action: Encourage visits to the store or following the brand on social media.

 

Billboard Design:

Visual Impact: Use large images with minimal text for strong visibility.

Colors: Earthy tones like green and brown, with white for freshness.

Text: Keep it concise, e.g., "Pure. Simple. Natural."

Logo: Make the logo prominent for brand recognition.

 

Color & Fonts:

Use natural, earthy tones (green, beige) to evoke purity. Opt for clean, modern fonts like sans-serif to maintain elegance.

 

Presentation for Stakeholders

 

Scene 1: Show the magazine ad layout with product images and a catchy headline.

 

Scene 2: Showcase the billboard design with large visuals and minimal text.

 

Scene 3: Ensure the design fits Olive's aesthetic of purity and natural beauty.

 

Final Steps:

Ensure design consistency across both formats.

Present the storyboard to stakeholders, highlighting how it reflects Olive’s values of purity and eco-friendliness.

Gather feedback and refine the concepts.